About Gena Roberson | DFW Realtor

Gena Roberson started her real estate career in the late 80s and hasn’t looked back since. As a top performing producer, year after year she ranks in the top 6% of over 45,000 Dallas-Fort Worth real estate professionals. 

With countless years of experience in the luxury home market, Gena built a niche expertise of her own. Earning the Global Luxury Specialist designation, Keller Williams recognized her as an agent who has completed the education, experience and production requirements in the listing and sale of luxury real estate. Less than 8% of Keller Williams agents around the world have received this prestigious designation. 

By working tirelessly on her clients' behalf and giving candid, valuable advice, Gena earns the respect of everyone she works with. She's highly skilled at staging properties and ensuring photographs represent the home beautifully. Her focus is always on approaching clients with friendliness and warmth, and maintaining clear communication while navigating their requests. 

With her guiding you through your selling experience, you can expect success. When it comes to real estate and luxury properties, in North Texas or across the country, Gena has you covered. 

By building long term relationships and always being accessible, Gena prides herself in her tagline “My time is your time. Availability is key.” 

Using her business marketing degree, strong social media presence and artistic background, Gena takes a creative approach to selling.

She strategically takes into consideration the style of the house as well as the targeted buyer in order to sell your home quickly and for top dollar. With this approach, she has curated a vast and diverse inventory of design styles to suit your home whether the style is mid-century, modern, transitional, cottage, or anything in between. 

She prides herself on total transparency with her clients. From the first point of contact, she provides clear and straight forward communication and detailed proposals. This ensures our clients know exactly what they are investing in. She does not believe in gimmick style pricing, and never builds up prices in order to give discounts.